Public relations case study: Allen via Flickr cc To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the Tylenol recall represents the epitome of crisis communications.
Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study.
It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered.
Therefore, in-depth understanding f case guidelines is very important.
To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times.
Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses.
Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case.
In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight.
However, all of the information provided is not reliable and relevant. When having a fast reading, following points should be noted: Nature of organization Nature if industry in which organization operates.
External environment that is effecting organization Problems being faced by management Identification of communication strategies. Any relevant strategy that can be added. Control and out-of-control situations. When reading the case for second time, following points should be considered: Decisions needed to be made and the responsible Person to make decision.
Objectives of the organization and key players in this case. The compatibility of objectives. Sources and constraints of organization from meeting its objectives. After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.
To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization.
There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.
Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader.
It is better to start the introduction from any historical or social context. The challenging diagnosis for Tylenol Murders and the management of information is needed to be provided. However, introduction should not be longer than lines in a paragraph.
As the most important objective is to convey the most important message for to the reader. After introduction, problem statement is defined. However, the problem should be concisely define in no more than a paragraph.
After defining the problems and constraints, analysis of the case study is begin. Pest analysis SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing.
In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.Johnson Johnson Case Study Answers (1) by desheng_chew.
KEY CONCEPTS IN CASE STUDY. Organizational Ethics This incident is a clear case of differing organizational ethics.1/5(1). the tylenol crisis, What happened? In October of , Tylenol, the leading pain-killer medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules.
In the Case , Tylenol Rides It out and Gains a Legacy, Chapter 6, was the one I decided to do my case study analysis on, in which I evaluated the effectiveness of communication between this organization and its publics. Apr 21, · Johnson & Johnson: Case Study Analysis.
simconblog / April 21, But suddenly, in the fall of , somehow (most likely because of tampering), cyanide- laced Tylenol capsules were put on the shelves of pharmacies in the Chicago area.
Seven unsuspecting consumers died after consuming the cyanide- laced capsules. In fact.